Floor coating contractors are extremely hard-working and talented.  Unfortunately many can’t seem to crack the code on getting customers consistently every. single. month.

Luckily, Floor Coating Marketers has a proven system that can help you get more floor coating jobs that will make you money and help you grow your business.

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Sales Call Audit Series – Floor Coating Marketers – Episode 3


Sales Call Audit Series – Floor Coating Marketers – Episode 3

In this video: Concrete Coating Sales Call Audit Series – Episode #3, you’re going to watch me give a live demonstration of what not to do, ever, if you own a concrete coating business!

Letting your calls go to voicemail is like setting yourself up for failure because guess what, the customer is not going to wait around for you to call back, they will move on to your competitors. All your marketing efforts and investments will give you a return only when you are putting an active effort into the sales side of your business. In this video, I talk about how you can manage these customer calls (even if you don’t have the time).

If you’re a concrete coating contractor and you’re struggling with closing leads into the concrete coating or epoxy floor projects, then you need to watch this video. For more updates on concrete coating sales call audit videos, subscribe to our channel. For more information about what we do, check out our website @



✅ Join our private Facebook group about how to market and sell epoxy or concrete coating jobs here: 

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Audio Transcript

If you own a concrete coating business

If you’re struggling to close more jobs, I invite you to watch this video.

Okay. So before we get into this video, I want to explain what it’s about.

We listen to some of our clients’ calls to make sure that

the calls are going smoothly – that if the leads are going well

and if it’s good quality leads.

And during that process. I realized that there had been some struggles on the phone,

trying to deal with people

and understand what it is that they’re trying to tell us

When they’re talking to you on the phone; much like a relationship-building situation

Whether you have a coffee shop, bar, or whatever it is, try to start a relationship.

If you start talking about yourself, the game is over.

So what I decided to do was create some videos, and this is going to be all part of a series,

make some videos where I can provide some tips

and tricks on how to overcome some of these things on the first initial call.

I can’t necessarily help you with the on-site estimation type situations,

although there are some strategies for that, too.

But this will be a game-changer for you.

Only because that’s the very first time that they ever get to talk to you.

So this first initial call

and conversation is the one that matters the most and will be the deciding factor

on whether or not this company is going to or this person. Is going to buy from you.

So enjoy watching the video and let me know what you think.

Talk to you soon.

This is a perfect example of what not to do ever, ever, ever ever, ever ever.

I’m going through one of my clients’ call logs,

and I’m noticing a consistent pattern on what’s going on regarding receiving these halls.

And I just want to share it with you.

So, let’s listen and see what you think about this.


Call 1


Sorry I missed your call.

Please leave a detailed message, and I will call you back as soon as possible. Thank you.

Okay, so is that one?

Call 2

Sorry I missed your call.

Okay? This one.

Call 3

Sorry I missed your call. Please leaving.

Okay? Here’s the next one.

Call 3

Sorry I missed your call.

Please leave a detailed message, and I will call you back one more.

I’m sure you got my point at this stage.

Call 4

Sorry, I missed your call. Please leave a detailed message.

Okay. Don’t let your calls go to voicemail!

If you do, you need to call them back immediately,

not 20 minutes later, not tomorrow morning. You know, if it’s after hours,

most people appreciate that because you know what,

the prospect can’t get ahold of anybody else after hours. Anyway.

But this is a major problem because these calls were made during the day/in the morning.

If this person calls you and has to go to voicemail.

They’re not waiting for your call. They’re going on to the competitor.

On to your competitor, and that’s all there is to it.

So, if you do not have the ability to answer phone calls,

get a call center. It will be worth the time in the money

because imagine how many people are going to convert into customers.

Just because you answer the phone or they had somebody that they could talk to you.

It’s important. I can’t stress it enough.

Like you go of all your calls, going to voicemail.

These people aren’t calling back, right?

So hopefully, you call them back in time.

Before they said, “Sorry, I went on to someone else.”

And I can tell you from experience that this does happen.

When I had my window cleaning pressure washing company and my Christmas light company

At the beginning, with my window cleaning, that’s what I did.

I let everything go to voicemail because I didn’t have time.

I was busy doing the work right, but I got a call center.

I would answer the phone. I had a Bluetooth headset.

Obviously, in a lot of cases. You can’t have a Bluetooth headset when you’re grinding concrete.

They can’t hear you, and it’s probably really unprofessional.

So in these cases you need to have, I don’t even care if you get a VA from overseas.

If you have a VA, then you can create scripts that they can answer the phone.

You have a system here at least our clients do; we have a CRM that they can use

and the VA can log-in and call or receive calls as well.

So, it’s really, really important to make sure that these people are getting reached out to. you’re paying for these leads.

These leads are coming in.

All your investment in marketing is dependent on you being able to handle these leads effectively.

People are not going to wait for you to return their call eight hours later or the next day.

You have to call them back within 15 minutes or answer the phone right away.

There’s no and if or buts, that’s just the way it is.

You have so much work to do

to provide trust and value and get them to like you.

This is the most important part of establishing a good relationship with your prospects

It is answering the phone, answer the phone.

Please just answer the phone. That’s all I got, guys.

Thanks for watching this short video.

We will see you on the next one.

So these videos are going to be part of a series of videos that we’re going to be creating

for everyone that does concrete coating.

Just to try to see if we can help get over this struggle of sales.

Right? It’s one of the hardest things to get over.

It’s not for everyone. It’s, you know, maybe you’re at the level of your

business where you don’t need to do it yourself.

You can hire a sales person for it. Obviously that’s ideal.

But that’s not everyone, right? And so overcoming,

some of these objections is really critical in the growth of your business.

If you can nail that part of your business,

you’re going to crush it. You’re just going to crush it in your Market.

No one will be able to compete with you, if you know how to listen and talk to your prospects.

So that’s the point of this series; to help you guys through that stuff.

Please feel free to follow us on Instagram and Facebook,

Subscribe to our YouTube channel.

These videos are all going to be laid out in the YouTube

channel as well as the website.

So you can go to

Let me say that one more time

and you’ll be able to you know, go to the menu,

choose “Sales Learning”

I think is what we’re going to call it. And basically that’s where all the videos are going to be.

So, thanks for watching the video,

and we’ll see you on the next one, and we’ll talk to you soon.

Thank you.

Trying to figure out how digital marketing works,

is like trying to figure out a new language backwards.

How do you build a website properly? How do you rank that website on Google?

How does Instagram work? How does Facebook work?

Should I use Facebook ads or Google ads?

All of these things can be extremely daunting for a concrete coating business owner.

Especially if you’re just trying to grow your business.


Your job, your responsibility, as a CEO of your company,

is to automate and delegate.

Your job is to make sure that everyone in your company is in the right seats.

Trying to figure out how digital marketing works – its strategies and its tactics.

Honestly? It’s a complete waste of your time resources and money.

You need to hire a company that’s dedicated to you and to the industry like Floor Coating Marketers.

Stop trying to weigh your options,

just hire for recording marketers for your concrete coating business.

If you own a concrete coating business,

this is your best shot at your success.

If you want to three times or even 10 times your revenue

This is the best way to do it.

Topic Discussed

  • Why sending calls to voicemail is a big NO
  • What to do if you are unable to attend sales calls
  • The most effective and simple follow-up system for missed calls
  • Why clients may switch to your competitors

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Are you doing everything possible to get an advantage over your concrete coating competitors?


You can take control of your market with the right strategy.  The days of just throwing up a website are over.  You need to be where your customers are.  Are you struggling to get the phone ringing more often?  Well, we can help with that.

Many floor coating contractors have tried many different ways, but they find it doesn't work. Using short-term lead generation will never help you in the long run.

Our proven Floor Coating Marketing Program can move the needle in the right direction.  It will ensure you get more leads, more often, and profitably.

If you're stuck just using a Pay Per Lead service like Home Advisor, then you are competing for the same lead, and everyone pays for the lead.  This always leads to the race to the bottom and the price will always be an objection.  Why not put your business in front of people you want to work with?

Book a Discovery Call with Floor Coating Marketers today so we can learn more about your business and where you want to go.


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